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Whether it's economic trends, capital markets or social changes - Zsolt Janos is regularly invited as an expert to TV programs to classify developments and explain connections in an understandable way.
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21.01.2026 | Zsolt & Martin's Talk
The gold and silver boom
The myth of the "true" value of gold, silver, copper, and much more – we all see the rising prices. But what are we actually paying for...?
The content discussed in this video is for general informational purposes ONLY and under no circumstances constitutes a recommendation to buy or sell specific investments. It is therefore not investment advice, as I cannot assess the risk profile and financial situation of individual viewers. Anyone who decides to buy or sell investment products or assets based on the information discussed in this video does so at their own discretion and risk. I cannot accept any liability if you make your own investment decisions based on the information in this video and consequently incur losses.
Summary
Gold and silver on the rise: What investors need to know now
Markets are in flux, and gold and silver in particular are currently experiencing a remarkable boom. But what's behind this, and how can investors in Austria and Germany profit from this trend? We examine the background and highlight the opportunities and risks.
Raw materials as a safe haven in uncertain times?
Many investors see commodities, especially precious metals, as a safe haven in times of economic or political uncertainty. But is this assumption really justified?
The limited availability of raw materials
A key factor that makes commodities attractive to investors is their limited availability. For example, all the gold on Earth would fit into a cube with an edge length of approximately... 1 km estimated. This scarcity can lead to price increases, especially if demand rises.
Silver: More than just a precious metal
Silver is not only a sought-after precious metal, but also an important industrial raw material. Rising industrial demand, for example in electromobility and chip technology, is further driving up the price of silver. Experts are currently observing prices of over 95 dollars.
The role of supply and demand
As with most goods, supply and demand determine the price of raw materials. High demand with limited supply generally leads to rising prices. However, speculation also plays an important role, particularly with regard to future developments in various industries.
Paper gold and paper silver: opportunities and risks
Since the physical storage of raw materials is often difficult, many investors resort to so-called "paper products." These allow them to participate in the price movements of gold and silver without actually having to own the metals. However, these products also carry risks, such as issuer risk or the risk of fraud.
What you should pay attention to with paper gold and paper silver
- Reliability of the provider: Research thoroughly and check the provider's history.
- Transparency: Ensure that the product features are presented clearly and understandably.
- Safety standards: Make sure that the provider meets high security standards and is regularly audited.
- Warning signs: Be skeptical of unrealistically high profit promises or requests for payments to foreign accounts.
The importance of diversification
Adding commodities to a diversified portfolio can be beneficial, as commodities often behave differently than, for example, stocks or bonds. This can help reduce the overall portfolio risk. However, it's important to be aware that commodities are also subject to price fluctuations.
The Psychology of Markets: Fear and Greed
Psychological factors also play an important role in commodity price movements. In times of uncertainty, many investors seek a "safe haven," which can increase demand for gold and silver. However, this sentiment can also change quickly, potentially leading to significant price corrections. The expert Zsolt Janos warns against entering the market purely on impulse, as the missed upward movement is highly unlikely to be made up for.
The storage problem: Lockers and their pitfalls
Those who own physical gold or silver face the problem of secure storage. Bank safe deposit boxes offer one option, but are often only insured to a limited extent. Therefore, it is important to carefully review the insurance terms and conditions.
Fazit: Chancen nutzen, Risiken minimieren
The current boom in gold and silver offers investors in Austria and Germany attractive opportunities. However, it is important to be aware of the risks and to make a well-informed decision. Portfolio diversification, the selection of reputable providers, and a realistic assessment of market developments are crucial.
Prices aren't guaranteed anywhere because whoever guarantees them has some kind of advantage to gain from guaranteeing them. And there are situations where there's no reason why one would need or even could guarantee prices.
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